McDonald’s - Frappérazzi!
McDonald’s introduced the Iced Frappé in the Netherlands. A true celebrity among cold coffee drinks. Because people, it seems, like to be seen with a Frappé. The Internet is full of 100,000s of selfies of people with a Frappé. Which is why we came up with an activation that used the fact that people like to be seen with a Frappé. People could have a photo of themselves with the McDonald’s Iced Frappé automatically turned into a glamour story.
At the heart of the campaign was the mobile website with a scroll-activated introduction to the Iced Frappé – which then seamlessly led into participation in the promotion. In just a few simple steps, people saw their own photo being transformed into an eye-catching glamour story. They could then share their story through social media, have a look at other stories and share them in the online gallery.