Heineken – The Ultimate Voyage

In search of legendary travellers, we created a game for Heineken where we put travellers’ topographical knowledge to the test. They needed to prove their skills in order to win two KLM tickets to a destination of choice. Anyone could play by getting a code off various Heineken promotional packs. The game was rolled out in various countries.

 

Client
Heineken

Agency
DDB & Tribal Amsterdam

Year
2013

Role
Designer

Lead designer
Robbin Cenijn

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Start your voyage

Get there

Welcome

Story animation

Each story has it own little parallax animation.

Mobile design

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